Year: 2017

Digital Marketing BUZZ for Your #Dental Practice in 2018

2018 Dentainment Podcast

This podcast will educate dental offices on the most effective ways to market themselves online using a variety of Digital Platforms. We will explore tools such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and more. Leveraging the power of Internet commercials, review sites and Blogs will also be covered. Coupled with a solid strategy and tenacious execution, Social Media is a game-changer for dental offices.

Participants will learn how to maintain an online conversation that is fresh, relevant and targeted for the right audience. They will understand what type of content works for different Social Media sites and how to leverage them. The key is to have a personality online, yet remain professional at all times. Representing the unique personality of your office is key to standing out online.

You’ll fully understand the power of online video and what type of content works best! YouTube is the second largest search engine in the world; video is considered the heaviest form of multi-media content, and Google owns YouTube. These are all reasons to start producing video content for your dental office marketing campaign!

The days of hiring expensive production crews for filming have changed. Today all dental offices should have the highest quality mobile phone on the market. In turn, they will be empowered to film beautiful video content with patients during their office visits. By capturing video content with real patients, your videos will be believable, authentic and impactful. Everyone has the potential to be her own production studio and generate high-quality video content! This video content can be embedded on your website for branding and SEO purposes and shared on social media platforms for reach and engagement, along with being optimized and uploaded to a variety of video sites.

We’ll explore the importance of lighting, sound, framing, and editing. You’ll learn which questions to ask patients and other content strategies that are most effective for video content. Your patients should be the ambassadors for your practice, as this is the most powerful way to get scalable word-of-mouth marketing.

Learn what it takes to really become the most popular, unique and creative dental office in town!

December 12, 2017
The American Association of Women Dentists Announces New Product of the Year

Pensacola, Florida
December 6, 2017

The American Association of Women Dentists (AAWD) is pleased to announce VideoText™ as the recipient of the 2017 New Product of the Year Award.

The award was presented by AAWD President Dr. Karyl Patten to Atlanta Dental Supply executives Gary Kirkus and Tom Richardson on September 23, 2017, during the 96^th Annual Conference of the AAWD held at the Omni Amelia Island Plantation Resort, Florida.

Atlanta Dental Supply is the first distributor of the new technology from Dental Innovations Inc. “We are pleased to introduce this practical and effective mode of patient education,” said Tom Richardson, president of Atlanta Dental Supply.

“We are excited to bring this solution to the Dental industry and harness the engaging power of the mobile device in the operatory for the benefit of the patient and the dental team” said Michael Boerner, founder and CEO of Dental Innovations Inc., also an Atlanta based company.

The VideoText™ solution enables a patient’s own mobile phone to become an instant, chair-side educational device by simply asking the patient to text a practice-specific procedure code, instantly summoning three, short, sequenced videos describing the recommended treatment, wrapped in the dentist’s brand.

“Patient education is critical to case acceptance, but it often creates workflow bottlenecks in both time and external equipment required to cue and convey the information. The ubiquitous mobile phone now in virtually every pocket and purse materially solves that problem and makes the information portable and reviewable with no cross-contamination clean up,” said Boerner.

Boerner explained that the subscription-based VideoText™ solution is unique because it bypasses common user experience barriers, such as email addresses, passwords, usernames and App downloads, while still delivering specific, practice-customized information at the height of interest and time of need.

VideoText™ links also connect directly to Google reviews and are being integrated into automated patient text reminder systems, providing practice-branded video education in advance of patient appointments.

About Atlanta Dental Supply:

Atlanta Dental Supply is a 100-percent employee-owned, full service distributor of dental supplies, equipment, software and technology, backed by full service and support. Office design and practice management services are also available. In addition to Web ordering, Atlanta Dental offers “breeze” in-office ordering software and exceptional value on all products and services. For more information on Atlanta Dental, visit www.atlantadental.com.

About Dental Innovations:

Dental Innovations Inc. is working with leading dentists on next-generation mobile video technologies previously developed by CEO, Michael Boerner, for Fortune 500 clients.

VideoText™ is a dramatically simplified method for patient engagement and education designed to remove friction and close knowledge gaps, resulting in improved case acceptance and operational efficiencies. VideoText™ allows patients to “send themselves a text” and instantly receive procedure specific video content at the height of interest and time of need using practice-specific key words, without the use of Apps, search, logins passwords. To see the patient experience, simply text Hornbrook DI to 33733 for an instant demonstration. For more information, visit www.dentalinnovationsinc.com.

December 6, 2017
AAWD Installs New Officers For 2018
December 4, 2017

Pensacola, Florida

The American Association of Women Dentists Installs Dr. Tamara Berg as 2018 President

The American Association of Women Dentists (AAWD) recently installed its new officers, including Tamara Berg, of Yukon, Oklahoma, as president of the organization. Dr. Berg has been a leader in organized dentistry for more than 20 years. Previously president-elect, Dr. Berg will serve in this role for one year. The installation of officers took place during the AAWD Annual Meeting, held September 23, 2017, in Amelia Island, Florida.

Officers who were elected during the AAWD Annual Meeting include:
- Brittany Bergeron, DDS, of Baltimore, Md., as President-Elect;
- Daphne Ferguson Young, DDS, MSPH, of Nashville, Tenn., as Vice President;
- Jodie Wing Lee, DMD, of Kansas City, Mo., as Secretary;
- Tanya Gibson, DDS, of Kansas City, Mo., as Treasurer;
- Elizabeth Ramos, DDS, MSD, of Indianapolis, Ind., as Editor; and
- Karyl Patten, DDS, MPH, JM, of Atlanta, Ga., as Immediate Past President.
The AAWD board is responsible for overseeing operations, while maintaining the commitment to the mission of the organization. Founded in 1921, AAWD is the only association that exclusively serves the needs and represents the interests of female dentists.

For more than 96 years, AAWD has supported women in dentistry. Originally a social organization, the association adapted to changing times and member concerns. After World War II, when women dentists forfeited positions held in men’s absence, AAWD guided members toward new goals, and the tradition of mentoring was born. As membership increased, AAWD became a national network for employment opportunities and scientific exchange.

Dr. Tamara Berg of Yukon, Oklahoma, who was recently installed as 2018 President of the American Association of Women Dentists.

Brittany Bergeron, DDS, of Baltimore, Md., who was recently installed as 2018 President-Elect of the American Association of Women Dentists.

Daphne Ferguson Young, DDS, and MSPH, of Nashville, Tenn., who was recently installed as 2018 Vice President of the American Association of Women Dentists.

Jodie Wing Lee, DMD, of Kansas City, Mo., who was recently installed as 2018 Secretary of the American Association of Women Dentists.

Tanya Gibson, DDS, of Kansas City, Mo., who was recently installed as 2018 Treasurer of the American Association of Women Dentists.

Elizabeth Diaz Ramos, DDS, MSD, of Indianapolis, Ind., who was recently installed as 2018 Editor of the American Association of Women Dentists.

Karyl C. Patten, DDS, MPH, JM, of Atlanta, Ga., who was recently installed as 2018 Immediate Past President of the American Association of Women Dentists.
December 4, 2017
The Chronicle, November 2017

Page 02: President’s Message

Pages 04-07: 2017 Conference

Pages 09-10: AAWD’s Heritage

Pages 11-12: Member News

Pages 13-14: Tales from the Dentist’s Chair

Pages 16-19: Student News

Pages 20-21: Colgate Award Recipients

Page 23: Announcements

Pages 24-25: AAWD’s New Members

Page 26: Corporate Members

Page 27: Calendar of Events

Page 28: Reminders

Read this issue

Check out other issues!

November 21, 2017
2017 Award Winners

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The 2017 AAWD Award Winners

We are excited to announce the winners of the Colgate Research Award:

Quynh Nguyen
Ayey Mourikhorasani
Karen Ben-Elazar
Lori Donnelly
Jennifer Dolan
Chijioke Ulasi
Ritika Bansal
Nameeta Gupta
Sangita Murali
Shylon Mathew

The winner of the Lucy Hobbs Taylor Award:

Dr. Maxine Feinberg

The winner of the Federal Services Award:

Capt. Renée W. Joskow, DDS, MPH, FAGD, FACD

Diplomate, American Board of Dental Public Health CAPT, USPHS

The winner of the Student Of The Year Award:

Maeve Daly

The winner of the Chapter Of The Year Award:

University of California, San Francisco

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October 16, 2017
The Chronicle, August 2017

In This Issue:

Page 02: President’s Message

Page 04: 2017 Board Members

Page 05: Slate Officers and Board

Page 07: AAWD’s Exquisite Heritage

Page 09: AAWD Ladies’ Day

Page 10: Member News

Page 14: Student News

Page 17: Award Announcements

Page 18: AAWD’s Newest Members

Page 19: Student Recruitment Tips

Page 20: Colgate Research Award

Page 21: Corporate Partners

Page 22: Calendar of Events

Read this issue

Check out other issues!

August 9, 2017
Announcing New AAWD Chapter in South Florida

Announcing New AAWD Chapter in South Florida

August 6, 2017
Nominations Open for 2018 Board of Directors

The American Association of Women Dentists is calling for nominations for officers and directors to serve on the 2018 AAWD board.

The candidate must be a current AAWD member in good standing with the desire to lead the organization into its next phase of growth and policy leadership. Prior leadership experience would be beneficial, but is not a necessity. Time commitments vary by position, with a minimum of 10 hours a month in most positions. All positions must contribute uncompensated travel to national meetings.

Self-nominations are encouraged. Please complete a nomination form and send with your resume to the AAWD National Office or email to Christina Reeder at christina.reeder@internationalamc.com.

All materials must be received by than June 30, 2017.

The 2018 Slate of Officers will be announced at the 2017 Annual Conference, September 22-23 on Amelia Island, FL.

Download Nomination Form

May 14, 2017
The Chronicle, May 2017

In This Issue:

Page 02: President’s Message

Page 04: 2017 Board Members

Page 05: Board Nomination Announcement

Page 07: AAWD’s Exquisite Heritage

Page 08: Tales from the Dentist’s Chair

Page 09: Member News

Page 14: Chapter News

Page 15: Student News

Page 16: AAWD’s Newest Members

Page 18: Student Recruitment Tips

Page 19: Award Announcements

Page 20: Corporate Partners

Page 21: Calendar of Events

Read this issue

Check out other issues!

May 3, 2017
AAWD’s Newest National Student Representatives

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Deeva Bhatt, Nova Southeastern University, College of Dental Medicine

Deeva Bhatt is in her third year at Nova Southeastern University. She is concurrently pursuing her MPH degree with a goal to help enhance her contribution to the community upon graduation.  Deeva joined AAWD during her D1 year. The following year, she served as Secretary and is currently Vice President. She loves the strong female community AAWD provides and feels it is a great resource for advice, camaraderie and ideas. Her favorite part about her local chapter is the holiday event where they raise over 900 pounds of food for the local community.  In her free time, Deeva is an avid reader, and enjoys spending time with her family and friends, as well as traveling to new places.

Katherine Sage, Lake Erie College of Osteopathic Medicine, School of Dental Medicine

Katherine is in her third year at LECOM. She was born in Burlington, Vermont and grew up in Michigan. In 2012, Katherine graduated with a degree in Biology from Loyola University Chicago. Her first career aspirations were to manufacture synthetic organs. During her third year of undergrad, she became interested in dentistry and changed her entire career path. Katherine is passionate about women in dentistry and orthodontics. She has served on both founding organizational executive boards for the Predoctoral Orthodontics Association and the AAWD Student Chapter at LECOM. Katherine is excited and feels blessed to have the opportunity to serve as a National Student Representative. She looks forward to enriching and furthering the lives and careers of the women in AAWD. Katherine enjoys spending time with her two sisters, her “spunky” 18-month-old niece and her “sweet” nephew.

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March 31, 2017